Mobile commerce solutions help meet consumer demand for choice, convenience, security and rewards by facilitating financial activity via a mobile device over a wireless telecommunications network.
The GO-Tag™ solution from First Data leverages contactless technology to help make transactions fast, secure and convenient. They allow consumers to use a specially designed form factor to facilitate a prepaid payment rather than using cash, credit cards or debit cards, and without carrying a wallet or purse.
Merchants traditionally earned their customers’ loyalty by offering the right products at a good price from a convenient location. But now that’s not enough because consumers are looking for a more convenient shopping experience.* Merchants who make it easier for them and offer their choice of payment forms can become the consumer’s retailer of choice.
*Source First Data “Mobile Commerce and the M-Wallet: A Market Brief”, 2007.
GO-Tag form factors like stickers, mini-cards, or wristbands, have a prepaid amount loaded on them and are able to make contactless prepaid payments. These transactions are often faster than cash or traditional magnetic stripe transactions, as they eliminate the need to hand over and swipe the card or sign the receipt. Consumers also benefit from not having to carry a wallet or purse.
Contactless payments are ideal for merchants whose transaction speed is key to customer acquisition and retention, especially those with a high volume of low-dollar transactions. GO-Tag form factors can also be a unique, exciting brand building opportunity that can help many types of merchants expand their businesses.
How It Works
The GO-Tag mini-card is a smaller version of a standard gift card that can be attached to a key chain or other ring attachment. The GO-Tag sticker can be adhered to a customer’s personal item - cell phone, employee badge or MP3 player. After purchasing the GO-Tag form factor, the consumer then pays for their purchase by simply waving or tapping the GO-Tag form factor in front of a contactless reader at the point-of-sale (POS).
Beyond the terminal, the secure transaction uses the existing gift card processing infrastructure. Though the end result is the same as if a cashier had swiped a card, this technology makes the purchasing experience more convenient and rewarding for the consumer.
Help Your Business:
- Generate more brand awareness
- Drive customer loyalty
- Establish a competitive difference
- Increase number of transactions per day, prepaid card reloads, and usage of contactless readers
- Improve operational efficiency
- Create readiness for mobile commerce
Help Your Customers:
- Check out quickly and conveniently
- Improve security since the payment device never leaves their hands
- Enjoy the convenience of not dealing with cash in a unique point-of-sale experience
- Expand their choice in payment options outside their traditional wallet
- Real time transaction processing using existing prepaid infrastructure
- Easy online program management
- Seamless integration with POS and contactless readers
- Easy online reload automation and account registration
- Fraud protection using POS support, real-time transaction processing and reporting
- Can combine gift card and loyalty solutions into one account
GO-Tag Solution Sales Sheet (PDF, 989KB)
Market Research: Contactless Trends and Usage (PDF, 550KB)